Marshall McLuhan
Media Theorist, Marshall McLuhan produced writings that propelled the study of popular, print, oral, and visual culture. The starting point of many of McLuhan's studies was the individual, as he defined media as "technological extensions of the body."
In his writing The Medium is the Massage McLuhan places emphasis on the media or medium themselves and not the content for which they become a vehicle. In this age of internet and information overload, I find McLuhan to be very prophetic in his theories. He's suggested that a medium affects the society in which it plays a role, not only by the content delivered over the medium, but by the characteristics of the medium itself.
In his writing The Medium is the Massage McLuhan places emphasis on the media or medium themselves and not the content for which they become a vehicle. In this age of internet and information overload, I find McLuhan to be very prophetic in his theories. He's suggested that a medium affects the society in which it plays a role, not only by the content delivered over the medium, but by the characteristics of the medium itself.
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